Saturday, May 8, 2010

Functions of the Media

Social Functions
create awareness
Educate
Entertain
Informs
Platform for expression
Settle Conflicts
Encourage Initiative
Agenda Setting
Globalization
Mouth Piece
Gatekeeper
Investigate/Analyse/Interpret
Knowledge records
Mobilize
Holds Society together(acts as a sort of cultural glue)
Acts as a community forum

Political Functions
Watchdog- surveillance
Stability
Service to the political system
Links between government and people

Economic Functions
Serves the economic system
Employment
Advertising-Propaganda

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